In a fast-evolving market driven by consumers’ freedom to tap the internet for whatever entertainment, smart home, and other services they need, there are significant upsides for network operators who can expand monetization beyond compensation for ever higher fixed and mobile access speeds. The key lies in their ability to leverage managed fixed and mobile broadband access networks together with cloud-based Wi-Fi connectivity in the home to set a new standard for quality of experience (QoE) in cyberspace.