DZS AI-powered Innovation: Creating a Superior Broadband Experience for 50 Million Subscribers

The fastest way to resolve an issue is not to let the issue happen in the first place. This objective is the main inspiration behind the design of DZS artificial intelligence (AI) models. As AI continues to dominate the headlines, broadband service providers are contemplating how to best leverage AI and machine learning (ML) to enhance their subscribers’ broadband experience and simultaneously grow revenues.

Over the past 10 years, DZS has developed and deployed industry-leading AI/ML models that constantly monitor as well as optimize the end-to-end quality of experience of over 50 million subscribers at many of the largest service providers worldwide. It is precisely this large-scale adoption of DZS cloud software technology and our laser focus on service operations that makes DZS cloud-based assurance services some of the most unique and effective services in the industry.

Achieving a New Level of Insight

Conventional wisdom would tell you that adding AI to your network will provide immediate returns. In fact, your vendor’s experience in AI, combined with the breadth and size of your data lake, provides the actual value. AI algorithms need to be refined and trained in order to be effective. DZS engineers have been optimizing our AI algorithms for more than 10 years in some of the largest networks in the world.

Working hand-in-hand with our customers, we have enabled them to measure, correlate, and identify the true leading indicators that affect key network and business performance, as well as experience improvements. Essential to this optimization is an end-to-end view of the network – not just isolated to the home or access network but both. When analyzed holistically, a new level of insight is achieved.

Our data assurance and orchestration analytics strategy is simple – having a complete perspective allows us to solve operational problems efficiently. One key differentiator of the DZS’ AI-powered analytics platform is its ability to quickly collect and process a large number of real-time events from both the access network and customer premise equipment (CPE). This data is aggregated and correlated to identify issues like fiber cuts in an area, faulty devices, and potential hotspots or vulnerabilities within a network.

Transforming AI Analytics into Marketing and Revenue-Generating Tools

In addition to real-time analytics, service providers need a platform that can identify deviations in usage and performance of broadband and subscriber’s in home network. DZS’s AI-powered analytics platform provides the foundation to correlate the usage of a typical subscriber to an aggregate usage profile and identify heavy, light or even subscribers who have quietly reduced their usage.

This last category of subscribers, known as the silent sufferers with reduced usage, is most likely to churn. With the analytics platform, a service provider can set up criteria to identify “silent sufferers” and potentially proactively prevent the eventual churn of these customers.

In addition, network usage patterns analytics can also be used as a strategic marketing and revenue generation tool. By intelligently and noninvasively monitoring subscriber behavior, usage patterns, and habits, a service provider’s marketing department can use insights from the analytics platform to generate campaigns geared specifically towards targeted customers with messaging that will resonate with that audience.

The DZS AI-powered analytics platform is purpose-built to ingest data from multiple types of devices and sources. It is compatible with ingesting data using industry-standard protocols and also has the ability to interact with other clouds and services via APIs and streaming services, like Kafka. This ability to ingest data, coupled with DZS deep domain expertise, provides the foundation to build autonomous networks that adapt to subscribers’ usage and needs to provide the best possible experience.

Predictive, Prescriptive AI Strategy is the Solution

I want to put the scalability of our AI-powered analytics platform into perspective. Leveraging our technology, service providers can analyze an astounding 100,000s messages per second across millions of routers, CPEs, and gateways within their network.

The ability to analyze this significant amount of data is the result of leveraging dozens of AI/ML algorithms. Based on these trained data models and advanced algorithms, we are able to produce tens of thousands of insights, all aimed at quickly resolving the issue before it impacts the network or the end-user. When compared to other solutions, DZS’s high-performance and open-standards analytics software architecture is highly scalable and is quickly turning into an invaluable end-to-end data strategy tool for many leading service providers.

In summary, DZS continues to be a trailblazer and innovator in broadband networking, deploying highly scalable, open standards-based AI-powered analytics software that is compatible with any CPE (i.e., Wi-Fi 6/7 Access Points and routers) on the market. Our advanced technology is market-tested in solving our customers’ real-world challenges by dramatically improving their networks’ overall health and enabling them to implement a predictive and prescriptive operational strategy successfully.

Click here to learn more about DZS’ market-leading AI-powered software solutions.